Users will soon have a new feature that enables them to cut down on the amount of AI-made content appearing in their streams. This step comes as the company announced that it now features over 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the following weeks before a widespread release. This development coincides with a rise in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising channels on a competing service primarily display clips produced artificially. A considerable share of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is typically absurd or bizarre.
Our research shows that a lot of users appreciate content made with AI tools, ranging from digital art to science explainers, and we aim to give people the power to increase or decrease of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its network identified as made with AI. In total, in excess of 100 mn videos are submitted to the platform each day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the amount of AI-generated videos they view by accessing the “manage topic” setting in the application and selecting “AI-generated content”. Further subjects that currently be modified under the setting cover news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s rules oblige users to tag “realistic” artificially created content, and it prohibits harmful fake videos of public figures or emergencies. Any believable AI video that is unmarked can be deleted under its terms of service.
Furthermore, the service will henceforth add an AI-generated label to content created with its built-in AI features, or detected by an cross-platform project for recognizing content made by AI. This measure is aimed to deter users from attempting to bypass the labeling process.
Educational Initiatives
The platform is additionally launching a $2 million educational fund for professionals and groups to produce informative material about using AI responsibly. This project will benefit charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
The platform has justified its safety measures, during controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce hundreds of positions in its trust and safety department in the UK capital, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it is viewed by staff. The company reported a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
